Marketing your small business can prove challenging at best and downright frightening at worst. Luckily, it isn’t most unlikely and can be the most stimulating and energizing part of running your small business. As you develop talents as a marketer you may discover the following is true ; “Good things come to those that wait, but here’s a rule that’s slicker, she who climbs a pole and roars will get them that much quicker.” Treat selling your business as you would any emergency. It’s got to be the top emphasis of your daily activities, so don’t shut your eyes to rest till you have done something to move your business forward. Here are one or two tips which will help you get off to an excellent start promoting your new business or re-energize a lagging one. Consider Your Consumer Your amazing new widget is meaningless if the purchaser doesn’t desire it or know it exists. Answer some key questions before you design your selling material like business cards, leaflets, display Continue reading →